Bantu Tetangga
Optimizing website readability, font scales & campaign scanning
My role
Product Designer
2023
Bantu Tetangga
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1
team contributors
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focus areas
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documented sections
Increased website readability by optimizing typography scales, line-height ratios, and visual hierarchy for social community campaigns.
Team
Arya Maulana
Focus
Typography · Accessibility · Information Architecture · CRO
01
Overview
The Readability Imperative
Readability defines user comfort and dwell time. We overhauled font sizes, text column widths, and contrast hierarchies to ensure visitors absorb stories with zero visual strain.
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Problem statement
The Readability Imperative
Readability defines user comfort and dwell time. We overhauled font sizes, text column widths, and contrast hierarchies to ensure visitors absorb stories with zero visual strain.
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Design decisions
Design decisions
Increased website readability by optimizing typography scales, line-height ratios, and visual hierarchy for social community campaigns.
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Result
Result
Increased website readability by optimizing typography scales, line-height ratios, and visual hierarchy for social community campaigns.
04 / Result
What changed after the work shipped.
Increased website readability by optimizing typography scales, line-height ratios, and visual hierarchy for social community campaigns.